Creative Direction
Across theater productions, brands, and personal projects, Simran has creatively directed 1,500+ pieces of content, including videos, photos, stories, and campaigns that have not only earned audiences but also driven measurable revenue.
Video is where she feels most at home. There's something about the combination of movement, sound, and story that captures a brand's soul in a way nothing else can. But at the core of it all is a genuine love for marketing in every form. For Simran, this isn't just a career. Marketing is the artistic medium she has chosen to tell stories with, and it shows in everything she makes.
Creative direction and storytelling for After Midnight. This sizzle reel was designed to capture the show’s rhythm, glamour, and pulse
Creative direction for Dawn’s “When He Sees Me” from Waitress , thoughtfully shaping framing, pacing, and edits
Creative direction for Bye Bye Birdie — a high-energy sizzle reel designed to capture the show’s nostalgia and fun
“Mama Who Bore Me” — strategically chosen and edited to spotlight the production’s emotional core and hook audiences through deliberate pacing and high-impact cuts.
Digital Campaigns
Simran drives revenue at high velocity. Her highlights include generating $200K in 96 hours, pulling $30K in a single day via social media alone, and scaling brand reach to 800K+ impressions. She doesn't just find audiences — she creates loyal customers.
Content Creation & Strategy
Similation takes brands deeper than the content calendar, into the real story behind who they actually are. Through behind-the-scenes storytelling, creative direction, and strategy rooted in genuine audience psychology, we uncover your true identity and translate it into a digital presence that doesn't just attract people; it keeps them.