A nationwide announcement of a strategic alliance between The 5th Avenue Theatre and Seattle Theatre Group (STG), two of the largest musical theatre and performing arts organizations in the country.
I was brought into the alliance announcement early, before the news went public, and was trusted as one of the people managing highly sensitive and delicate information ahead of the embargoed release. I copywrote the captions and directed the graphics for the launch, and helped pitch the story to press, which led to pickup by The Seattle Times (linked below). Our audience was particularly sensitive to this news, so the delivery had to be handled delicately: deliberate, measured language, careful timing, and close attention to audience response once it went live so concerns could be addressed directly rather than left to escalate. This sat inside a broader set of PR and media responsibilities I handled regularly, including photo releases, facilitating press and media opportunities for actors and performers, pitching stories to outlets like KING 5, Q13, and FOX13, and issuing formal notices of filming.
A nationwide announcement of a strategic alliance between The 5th Avenue Theatre and Seattle Theatre Group (STG), two of the largest musical theatre and performing arts organizations in the country.
I was brought into the alliance announcement early, before the news went public, and was trusted as one of the people managing highly sensitive and delicate information ahead of the embargoed release. I copywrote the captions and directed the graphics for the launch, and helped pitch the story to press, which led to pickup by The Seattle Times (linked below). Our audience was particularly sensitive to this news, so the delivery had to be handled delicately: deliberate, measured language, careful timing, and close attention to audience response once it went live so concerns could be addressed directly rather than left to escalate. This sat inside a broader set of PR and media responsibilities I handled regularly, including photo releases, facilitating press and media opportunities for actors and performers, pitching stories to outlets like KING 5, Q13, and FOX13, and issuing formal notices of filming.
